Blog about digital solutions for football clubs

Nottingham Forest is a professional English football club from Nottingham. It is one of the ten most successful clubs in the history of English football.  When the football player Brian Clough was part of the team it was the most successful period in the history of the club. It the time when Nottingham Forest won two European Championships, the UEFA Super Cup, four Football League Cup, the Super Bowl of England, and for the first time in its history became the champion of England.

Sports sponsorship is gaining in popularity every year. In our time, when digital media are overloaded with various promotional messages, sports offer somewhat extraordinarily valuable - real emotions. Thanks to the development of digital technologies, sports clubs and sponsors have even more opportunities for marketing.

Last years football clubs pay more and more attention to work with Internet technologies because they understand that the Internet is a main tool of increasing quantity of fans and their deeper engagement in club life. As a rule, football club uses different digital solutions, for example, official web-site, online store, CRM-system for fans and others. Specialists of IT-company WBE have studied successful cases of football clubs’ digital transformation and have revealed 6 main tendencies that should be obviously counted herewith.

Merchandising sales is one of main sources of football club income. The assortment of leading football clubs counts in couple of thousands names, there you can find the most variable goods including football kits, clothes, accessories, toys, souvenirs, goods for fans and for home, stationery, polygraphs, computer accessories, goods for kids and so on.