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Last years football clubs pay more and more attention to work with Internet technologies because they understand that the Internet is a main tool of increasing quantity of fans and their deeper engagement in club life. As a rule, football club uses different digital solutions, for example, official web-site, online store, CRM-system for fans and others. Specialists of IT-company WBE have studied successful cases of football clubs’ digital transformation and have revealed 6 main tendencies that should be obviously counted herewith. 

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Merchandising sales is one of main sources of football club income. The assortment of leading football clubs counts in couple of thousands names, there you can find the most variable goods including football kits, clothes, accessories, toys, souvenirs, goods for fans and for home, stationery, polygraphs, computer accessories, goods for kids and so on. 
A football club merchandises its production via official fan-shops, fan-shop sectors in malls, directly at the stadium in the day of the football match and via its own online store. Currently e-commerce is growing up rapidly and namely online store begin to take center stage in merchandising by football clubs. 
The specialists of WBE IT-company have analyzed successful cases and have defined 5 key tendencies and factors that are necessary to count during developing the effective online store of the football club.