Client name

Internal R&D project

Website link http://fcstore.g4.org.ua/

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Duration

    • 2 months

Work Team

    • 1 business analyst
    • 1 football analyst
    • 1 UX/UI designer
    • 1 front-end developer

Technologies

    • Design thinking
    • OpenCart 3.0
    • PHP
    • Javascript, jQuery

Project Goal

To develop a project of a specialized online store for a football club taking into account current E-commerce trends

Challenges

  • To explore online resources of popular football clubs and to formulate the concept of a specialized solution of the football club's online store
  • To define e-commerce trends of an online store development for a football club
  • To formulate technological and marketing solutions that will become competitive advantages of a football club's online stores
  • To develop an individual UX/UI for the online store, taking into account the analysis conducted

Solutions

Concept "Fans in the center"

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Design thinking method for UX/UI

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Tools for increasing trust and engagement

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Tools for increasing sales

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Integration of the store with other resources of the FC

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