Top-5 E-commerce web-development trends in 2019
According to Statista, the number of digital buyers worldwide for last year reached 1.8 billion. In 2021, this figure will increase to 4.8 trillion. In the near future, more and more companies will join the eCommerce market, so the competition here will become even more high.
If you want your web store to be successful and profitable, you should always stay abreast of the latest e-commerce trends. We will tell about it in this article.
1. Progressive mobile e-commerce
The number of people using mobile app for buying in web store is increasing every day. Thanks to Google, Samsung and Apple, which have introduced simplified payments to smartphones, mobile commerce is developing faster than other e-commerce industries combined.
Investment in the application are priorities, because there is always a way to make the mobile service better. Add voice control, streamline your order or experiment with augmented reality.
In 2018, 70% of transactions in US retail stores were made using smartphones. According to Statista, by 2020, the revenue of mobile commerce will be 189 billion, and the majority of sales will occur through applications, where it is often easier and more convenient to place an order than in a browser.
Examples:
1. AliExpress
2. Alibaba Lancome
3. Lancome
4. 5miles
2. Ecommerce website with Voice Search
If you have commerce site without "talking" services, it is worth doing it in the near future. Very soon, most Internet requests in ecommerce website will be made with the help of voice services. People choose convenience. To be in trend you should help visitors get a great shopping experience, no matter what device they are using. «Talking» services are the best e-commerce solutions for your ecommerce website.
For example, one of the world's largest online retailer Amazon have created their own an app for voice search. To use voice search, users must install this app on their device.
Examples:
1. Google assistant
2. Apple Siri
3. Amazon Alexa
4. Windows Cortana
3. Augmented Reality – one of the best e-commerce solutions in 2019
AR in ecommerce web development blurs the boundaries between the digital and the physical world. Buyers are already “trying on” many products without leaving their homes.
According to Retail Perceptions, 71% of respondents would prefer a store supporting augmented reality for online purchase, and the development of AR will increase profits from e-commerce by $ 120 million by 2020.
Examples:
1. Sephora
2 Amikasa
3. Quiver
4. IKEA
4. Hyper-personalization in ecommerce website development
Contemporary customers expect personal experience from shopping. The better you know your customer, the more conversions you will get from online purchase.
According to the data of Retail Rocket clients, the introduction of personal recommendations brings revenue growth from 10% to 50%.
To know the preference of customers, many sites first poll each new user, and then offer them the products that will be interesting. It is practicing Stitch Fix, Care/of
5. Chatbots and machine learning for web store
Over the past few years, in connection with the development of artificial intelligence and machine learning, chatting with chat bots has become a very popular and effective tool for attracting customers
Many sites are increasingly using bots to improve the connection between the seller and the buyer.
Chat bots are successfully used by such popular sites:
• eBay
• Facebook
• Mastercard
• Volaris
Ecommerce website development with using the most popular e-commerce trends help your business to get successful.